Our story

After nearly three decades in the world of retail, brand marketing and communications, I founded this business with a simple mission, to celebrate and support Britain’s incredible community of makers, designers and small creative enterprises. My experience spans senior roles in category management, global campaign development and communications for several FTSE 100 companies, where I learned what makes products stand out, stories resonate, and customers connect.

Throughout my career, I’ve been driven by a deep belief in the power of creativity and the value of craftsmanship. I’ve seen first-hand how much care, innovation and individuality small businesses bring to what they do, and I wanted to build a platform that helps them thrive. Every product we showcase reflects that spirit: authentic, beautifully made, and grounded in quality and purpose.

This venture is more than just a business to me; it’s a way to bring together everything I’ve learned about branding, retail, and storytelling, and to use those skills to champion independent talent.

My goal is to make it easier for customers to discover exceptional makers and for those makers to reach new audiences who appreciate their craft.

If you're interested in working with us please get in touch.